What are Channel Letter Signs?
Channel letter signs are three-dimensional illuminated letters typically made from aluminum, stainless steel, or acrylic material and are popularly used for storefronts. They comprise a translucent front panel, a return, and a lighting element. This type of sign is especially effective for businesses looking to make an impactful impression. The letters can be individually designed to have different lighting configurations like:
- Front-lit: This style of lighting is the most popular. It is made by allowing the lighting element to shine through the front of the letter, illuminating the front panels.
- Reverse-lit: This type is the opposite of front-lit as the lighting element is installed to face the rear and shine light onto the building where it is mounted. This creates an attractive glow giving it the nickname “halo-lit.”
- Open-face: This is also known as a “wide face” and has lighting installed to the front of the letter with no front panel. It gives the sign an illuminated but “open” look as the lighting element is exposed.
- Combination: Combination lighting combines front-lit and reverse-lit to create an even more dynamic sign.
Channel Letter Construction
Channel letter signs typically contain an aluminum return, a translucent acrylic or plastic face, LED lighting elements, and a backer to protect the wiring. Depending on the type of lighting chosen (front-lit, reverse-lit, open-face, or combination), the returns and face will be customized to meet the design.
Channel letters can be mounted via:
- Raceway: Sign letters are mounted onto a metal box called a “raceway.” The raceway houses the wiring and provides support for the sign.
- Standoffs: Standoffs are metal fasteners mounted to the wall. The sign letters are then attached to the standoffs, holding the sign securely in place.
- Flush-mounted: This style requires the sign letters to be mounted directly onto the wall. There are no raceways or standoffs involved in this type of mounting.
Why Do Retail Stores Need Channel Letter Signs?
Channel letter signs are a great way for any business to draw attention to their storefront or retail location. They are highly visible and can be customized in a variety of design configurations, colors, and sizes to fit any business. The versatility of channel letter signs means they can be used in various applications, from small stores to large commercial spaces.
Channel letter signs are also a great way to help customers find your business, even from a distance. Because they are illuminated and highly visible, they allow potential customers to find your business and make a lasting impression easily.
If you are looking for a custom channel letter sign for your retail store, contact Amazing Signs in Tampa. We can help you create the perfect sign for your business to help drive customers to your location. Contact us today to get started.
