Custom Signs for Buildings Channel Letter Signs from our Sign Shop Signage is one of the main aspects of a business to invest in. If you're also a business owner looking for ways to promote and advertise your business, let us tell you to need custom signs for your business - and among them, custom channel letter signs are your best pick. Channel letter signs are a common but very unique type of signage. They are used to display individual characters such as letters or numbers. These characters are three-dimensional and protrude from the surface. They can be customized in color, shape, and size – anything as per your business requirement. Interested in channel letter signs but don’t know much about them and not sure why you should get them – read along! Benefits of Using Channel Letter Signs ● Brand Awareness Channel letter signs are the best way to promote your brand. Since they can illuminate and have unique designs, they give your brand the opportunity to stand out. They are an amazing advertisement and marketing tool for your business if you plan them at the storefront because they can capture attention and highlight your business to numerous passersby every day. ● Very Versatile Channel letter signs are known for their versatility. You can place them both indoors and outdoors. Even though they are most commonly placed on the storefront and exterior side of the building, some people place them indoors as well, such as in lobbies or restaurants. ● One Time Investment Channel letter signs are known for being long-lasting. You only have to pay for their design and installation once. After that, they are good to go for a year. Their low maintenance and longevity is their best characteristic. They are durable and easily withstand extreme weather conditions, so you often don't have to repair them or spend money on them. ● Eco-Friendly You may not know this, but channel letter signs are eco-friendly and the best option for businesses that want to bring a change in society through their business. Because these signs use LED bulbs to light up, they are energy efficient and environmentally-friendly. Types of Channel Signs There are three types of channel letter signs categorized based on the lighting or illumination being used in their design: 1. Face illuminated or Front-Lit Channel Letter Signs The most common type of channel letter sign is the front-lit sign. It’s evident from their name; they are lit from the front. In these signs, the light shines through the translucent, acrylic face and from within the sign's letters. 2. Halo or Back-Lit Channel Letter Signs Unlike the front-lit channel letter signs, halo channel letter signs or reverse-lit signs are signs where the light appears from the back of the signs and floats on the wall. Not only do they look different, but their installation process is also quite different. During installation, spacers are used to create the halo effect. Because of them, the light appears from the back, outlining the shape of the characters. 3. Combination-Lit Channel Letters Combination-lit channel letter signs are also known as front/back-lit channel letter signs. This means they can be halo and face illumination or use both for the double effect. This allows their sign to stand out among the others. Channel letter signs are a great tool for businesses looking for a budget-friendly advertisement and promotions option that can help increase their brand visibility and awareness among their target audience. If you want to get custom channel letter signs for your business – we offer custom building signs / channel letter signs.