Custom commercial signage gives your business its identity.
Call Amazing Signs today and get your custom commercial sign designed by industry-trained technicians.
Whether you’re a small business owner or the CEO of a large corporation, commercial signage is one of the most fundamental components of your business. Having custom commercial signage brings character to your business as well as your place of operation. It lets your potential customers know your niche of business and why they should choose you over the many others in the same business. Custom commercial signage also contributes to your business’s curb appeal, which is crucial for any business as it sets the first impression for the business.
Failure to properly employ commercial signage equates to a failure to fully market the business. This could be a fatal step for the business, given how competitive times are nowadays. Great commercial signage can be the very thing that gives your business an edge over its competitors, allowing it to get ahead. Commercial signs can serve multiple purposes for your business. Here are the most important uses that these signs have:
Marketing Your Business
There is an irrefutable connection between commercial business signage and the traffic that your business gets. Your custom commercial signage is the best way to get the attention of the relevant audience; getting people to repeatedly see your commercial signage is the best way to get your brand image induced in their minds. This results in higher traffic, given that the signage is adequately designed and installed.
According to a study carried out by FedEx, 76% of American consumers reported that they visited a store because of its signage. Moreover, 68% of the survey participants said that they estimated the quality of the products or services of a business based on the quality of its signage. In addition, 60% of consumers never visited a store because it had no signage.
Commercial signage is the first channel of interaction your business has with its potential customers. Having poor signage or no signage at all speaks badly for the business’s management and its commitment to its products and customers.
Cost-Effective Marketing
If you’re a business that’s just starting out, your marketing budget will likely be very limited. Commercial signage offers you a cost-effective marketing option. Signage markets your brand for 24 hours a day and 7 days a week non-stop and year-round. There aren’t many other marketing strategies that market your business as extensively as commercial signage does.
Moreover, commercial signage is a one-time investment, meaning you don’t have to pay anything once you get the sign installed. Compare this to running social media ads where you have to pay on a daily basis. With proper care, your signage can last over a decade, the maintenance cost of the signage is quite minimal when compared to the value it provides.
Location Marking
A study carried out by the University of Cincinnati reports that nearly 50% of Americans face problems in finding a store they want to visit due to insufficient signage. Having custom commercial signage solves this problem. Your commercial signage will clearly mark the location of your business, allowing your customers to reach you more conveniently, provided that the location of the signage is well-thought.
Book Your Custom Commercial Sign Today!
Amazing Signs prides itself on its superior quality of work and timely services. Our years’ worth of experience in the signage industry has granted us the expertise to design and install all types of custom commercial signage regardless of what your business niche is. So call now!
