Interested in custom wayfinding signs?
Read how they can help with marketing your business!
When it comes to marketing, using wayfinding signs is one effective technique you can easily put to use. Any sign that guides or directs people comes under wayfinding signage. They are generally symbols and figures with minimal words and not long, complicated explanations.
They don’t always need to be advertising something but are used in theme parks, malls, museums, and other locations with heavy traffic.
A wayfinding sign needs to cover three important aspects to be effective:
- Where am I?
- The destination I need to go to.
- How do I get there?
Here are some reasons why wayfinding signs are important for your business.
Brand Awareness:
Digital marketing might be the new side to advertising, but it is not enough. Old school techniques need to be also practiced by businesses to back up digital marketing. If the digital team is marketing a new store, but there are no signs in the street directing customers to the new store, they might just leave and not make an effort to locate it.
Putting up your business’s logo with easy directions leads people to your doorstep and increases brand recall.
Directing Human Traffic:
There are four types of wayfinding signage depending on the usage and function:
- For informational purposes – these providing information within a large place, like bathrooms or parking areas.
- For identification purposes – it lets individuals know where they currently are, like landmark signs.
- For directional purposes – guides people on how to locate a specific space, like directory signs and roads.
- For regulatory purposes – inform people of safety measures and rules to be followed in an area like compliance standards.
Malls specifically have these signs as they help people locate places easily and keep the chaos in control. It also helps first-time customers feel at ease in a new store.
Employee Productivity:
Having wayfinding signs strategically placed in your stores encourages people to find their own destinations and not interrupt employees with their work. This allows employees to be focused on the task at hand without constant interruption.
Customer and Staff Experience:
Your customers and your staff are equally important to your business. You would not be able to function and grow if either is unsatisfied. In today’s world, customers give more importance to the experience than the product, so your customer service and ease of usage are integral.
Having signs placed around the store means customers will easily navigate and locate their desired products without any hassle, leading to an overall pleasant experience.
Safety:
A unique perk of wayfinding signs is the safety aspect. You can control; large crowds – festivals or concerts, etc., and ensure everyone safely reaches their desired location without chaos.
These signs act as an invisible manager directing people in case of an emergency. The emergency could be major, like a fire, or minor, like a bathroom break. No matter what it is, these signs would have them covered.
Looking for Wayfinding Signs in Zephyrhills, FL?
Contact Amazing Signs for all your wayfinding signs needs in Zephyrhills, FL.
