Do you need directional signs for your business? Here are a few mistakes that you need to avoid while designing customized signs!
Several designers make common mistakes that could be avoided when designing directional signs. Unfortunately, any mistake, regardless of how minor it is, could have a huge impact on the functionality of the direction system and mislead a person seeking direction. Moreover, a mislabeled directional sign could accidentally communicate misinformation that could have been avoided with the right design.
Keep reading to find out more about the common mistakes that need to be avoided when designing directional signs.
Installing signs beyond decision points
This is one of the most common and critical mistakes that most designers make. A sign is only as useful as its proper placement. A clear understanding of decision points is vital for designing signs that actually help people. Information becomes useless when it is provided past the point of need. You need to study the area and determine the correct placement for the signs. It’s important that these signs are installed at a place that offers the viewer the time to make the correct decision.
Not using the space effectively
When you are placing directional signs, it’s imperative to make effective use of the space. You need to understand which points need the signage and which do not. A misplaced sign does more harm than help. You need to design a system from the perspective of a viewer and a visitor. Consider walking or driving the path and note down the areas where you felt the need for a directional sign.
Cluttering the place
Do you know what’s worse than no directional signs? Well, the answer is too many directional signs. If you clutter the space with several signs, you will only end up confusing the viewers. In determining which signs to look at, they will risk losing sight of the information that they really need. The purpose of signage is to be clear and eliminate confusion and not contributing to it further.
Design errors are another mistake that are often observed in directional signs. You need to use simple terms and clear directions. If you put in too much information or print the arrow in the wrong direction, it can render the entire directional system useless and cause further harm. Therefore, always double-check your signs before placing them. Once you have installed them, make sure you do a trial run with a handful of people.
Ignoring maintenance of signs
If you don’t maintain your directional signs, they will stop functioning properly. Make sure the signs are clear and vague. If a sign looks old or has marks on it, people will have a harder time trusting the authenticity and relevance of the information that it displays.