Did you know that color psychology plays an important role in signage? Read this article to know about the color of psychology.
You may not know this, but different colors affect our minds in different ways. According to the famous artist Picasso, “colors like features follow the changes of your emotions.” Moreover, the responses we have toward certain colors have a lot to do with our past experiences.
Marketers and graphic designers know this all too well, and you can see this in their work. Marketers and web designers play with colors to evoke certain thoughts, feelings, and emotions in customers. In the following paragraphs, we will try to highlight how you can use the psychology of color to enhance your signage.
Know Your Target Market
Before you apply a specific color to your business signage, you should know your target market and its mindset and buying practices. The wrong color choice can mislead your customers by sending out a false message. Moreover, the perceptions related to color tend to vary from one place to another. If your business is global in nature, you will have to be very particular with the colors you use while marketing your products.
The Effect of Different Colors
Now that we have discussed the psychology of color and the significance of understanding the perceptions regarding color, let’s shift gears and talk about different colors and their impact on people.
One of the most popular and coolest colors in the world is blue. It is associated with clear-mindedness, but it also enhances productivity. Another great thing about the color blue is its flexibility and the fact that it can be incorporated into a number of different signs. However, this color is usually used by conservative brands to promote trust.
If you are searching for a stronger color, go for red straight away. The color red symbolizes passion, strength, excitement, and sometimes, danger. This is the reason this color is frequently used by fast food chains and shopping malls and in video games.
White is one of the lightest and coolest colors out there. This color evokes relaxation, sincerity, innocence, and piety. One of the reasons why it is used in hospitals is that it symbolizes cleanliness. This color is widely used in the healthcare sector as well as the promotional material published by companies manufacturing edible products.
Previously, the color black was associated with death, sadness, and sorrow. However, in today’s world, black is looked at in an entirely different manner. In marketing campaigns, the color symbolizes style and luxury. Hence, this color is frequently used by fashion brands, automotive brands, as well as cellular phone companies.
These were just a handful of hues as well as the impact they have over human emotions. Remember, if you fail to select the right color for your signs, they will not have the impact you hoped they would.