Looking for ways to promote your business in the upcoming event? Read on to learn how you can design banner stands for the occasion.
Events, tradeshows, and conferences present one of the best opportunities to advertise your brand and showcase your products and services. Banner stands are among the most effective ways to make an impact during such occasions. They stand out in the crowd and efficiently deliver your marketing message to the target audience.
However, to make the desired impact, you must get the design right. A perfect banner design will align to your brand personality, objectives and goals, and the needs of your customers. Here are some tips to design the best banner stand for your next event:
Choose the Right Display Style
Before anything else, you must decide on a display style for the banner stand. The type of message you want to deliver, the location of the stand, and the cost involved will determine your choice of the display style.
Retractable banner stands are the most convenient of all. They can be rolled up like a window shade and moved around the facility with ease. You can adapt their placement to fit the movement of the crowd as the event goes on.
Telescopic pole stands offer tremendous flexibility in terms of height. Your decision regarding the banner height will depend on the type of venue.
Finally, motorized, scrolling banner stands feature scrolling messages so that you can expand or elaborate your core message or easily make any changes to it.
The text and images you use for the banner design must be compelling enough to draw immediate attention of the incoming crowd. Use a catchy phrase and a striking image to entice viewers and increase traffic.
Use minimal text and a big font. The written content on the banners should be easy to read and quick to understand. Plus, make sure that your company logo is clearly visible so that viewers can recognize your brand.
Since viewers are used to reading content from left to right and top to bottom; follow that order to communicate your key selling points and provide product information.
More importantly, don’t forget to include your website URL, social media handles as well as contact information. When including images, be sure to use high-quality photos that are at least 100 dpi.
Add a CTA
Adding a clear CTA prompts positive action on the viewers’ part, making it one of the most important elements of a banner design. You may have a great USP but a banner stand without a clear CTA remains less effective. While a CTA such as “Register Now” is a simple phrase, it makes a huge difference in driving conversions.