Looking to improve your branding strategy and target local customers? Consider using vehicle wraps for advertising.
Vehicle wraps are an excellent form of advertising. Well-designed vehicle wraps help build brand awareness among people who view your branded fleet while traveling on routes every day. Plus, they connect your business to the target audience who is more likely purchase from you since they know about your business name and location.
To explore more benefits of vehicle wraps, keep reading:
While impressions or views of your branded fleet depend on the number of actively moving vehicles in your fleet as well as the distances they travel, vehicle wraps still allow you to reach a huge audience as compared with other forms of advertising such as a billboard.
Based on research, vehicle wraps get 30,000 to 70,000 impressions every day. Plus, you can actually control where your advertising is seen. While traffic jams aren’t very exciting, they can actually work in your favor as bored passengers search for something entertaining on the roads. A visually-appealing vehicle wrap can captivate them during those instances.
Thus, whether you are a growing business looking to build brand awareness or an established brand looking to further increase your market share, vehicle wraps are a quick way to reach wider audiences.
Cost is an important factor to consider when you are investing in advertising. You’ll be amazed to know that the average cost-per-impression over the useful life of a vehicle wrap is only about 15 cents as compared to $11 for radio and $20 for TV.
While billboards, radio or TV ads require regular payments, vehicle wraps are a one-time cost. You pay for the design, creation and installation of the wraps and that’s it; no more cost unless you decide to replace the wraps.
Bright colors and designs on vehicles make a lasting impact on people. Install colorful wraps on your vehicles and then compare the before and after images of the fleet. You will love the investment. It’s entirely upon you how you want to design your vehicle wraps.
While these customizable wraps offer incredible flexibility, make sure that the colors and other content of the wrap design strongly resonate with your brand to facilitate brand recall and establish your brand personality in the minds of your audience.
Vehicle wraps don’t just advertise when the vehicle is traveling. Park it at a populated spot or in front of your store, and it will keep doing its job. They advertise your brand 24/7.
Best for Local Advertising
Customers like to deal with businesses located nearby. Vehicle wraps are a tremendous solution to advertise to people in your locality. All you need to do is move your vehicles in areas you want to target.
After reading all these benefits, we are sure you want to use vehicle wraps for advertising. To get your personalized vehicle wraps, get in touch with Amazing Signs today.