Your signage is the first thing most of your customers will see about your business and good signage will help create a great first impression.
An effective sign will automatically make you stand out amongst your competitors because it does a whole lot more than simply state your company name. Your internal and external signage will both inform and attract your potential customers and advertise your products. It should have the following features to instantly grab the attention of your audience.
Use Visual Imagery
The age-old adage a picture is worth a thousand words is every bit as important today as it was when it was first coined. A picture or even a drawing is liable to attract much more attention than mere words alone. Apart from that, it can also help to actively complement your sign’s message. You can use a combination of words and pictures to create a message that just simply cannot be ignored!
It Should Be Clearly Visible and Easy to Read
If a signboard is half covered by shrubbery and it is not visible, it is just a waste of money. You would definitely want your signage to be clearly legible from a distance. This way, your customers will be able to find your business and also read your advertisements. You should always use simple and clear fonts without any overly excessive embellishments. Moreover, you should consider selecting high-contrast but solid colors, such as a white background and black font or vice versa.
Shades and borders can also help to get your message across.
The Graphics Should Always Stand Out
If there are any directions or other graphics on your signboard, you should make sure that they are both very large and bold enough to stand out from the clutter. You should use different colors for them because you want people to look at them and turn towards your store, preferably without breaking stride.
Take Care of the Height
Getting the right height is pivotal for the efficacy of your signage. If the sign is placed too high, people will not be in a position to read it or even see it. On the other hand, placing it too low means that it won’t be able to stand out at all. There is a cardinal rule at play here: Eye view is buy view, and it applies to your signboard. In a nutshell, if it is clearly visible and right up there in front of them, they might be persuaded to buy the product.
Make It Unique
It is very important that your sign also stands out from the rest of the crowd, just like your business. You should add an unusual or truly unique element to your signage to catch the attention of the unwary passerby.