Storefront signs are a truly amazing yet unappreciated way to establish your brand presence and also draw in customers.
The average storefront sign design has been created in such a way that it is highly visible. The purpose is to ensure that it would be able to attract even the limited attention of the drivers who are passing by your store. There are certain things that you should keep in mind when you opt to design your storefront signage:
Make Sure That Every Sign Has a Particular Purpose
Slapping signs all over the place can lead to over-saturation and it might end up becoming counterproductive in the long run. It is certainly a very good idea to have a game plan for each sign so that they all fit together. You can use banners to advertise an upcoming sale, while you can use multiple window decals to let people know just what is on sale. This way, you will be able to create extremely effective messaging for all of your signs and they will gel together to execute your plan.
Use Contrasting Colors Whenever Possible
Readability comes from the contrast between the background and your textual message. If the front and back colors don’t have sufficient contrast, the sign would not be legible enough to get the job done. Apart from that, you will have to factor in the glare from the sun during peak daylight. Without adequate contrast, the fonts will seem like they are merging with each other.
A sign has just a few seconds to catch the customer’s attention. If you want to make the best of this small window of time, you should consider using dark text on either a white or a full yellow background in order to create plenty of much-needed contrast.
Avoid Cluttering up Your Signage
Less is more, at least when it comes to storefront signage. Yes, a patterned background might look very good on a business card or even a flyer, but that does not mean that it is ideal for your signage as well. Always remember that your customers will be reading your messages from much further away and all those fancy patterns will fade away into the background.
It always pays to keep things as simple as possible so you should also aim for a suitably short message on a clean and simple background.
Bold Can Be Very Beautiful Indeed!
Your branding activities will determine the identity of your store, which is why you should dare to be different and stand out from all the other signage out there. Using bold fonts and imagery will easily make your outdoor signage quite distinctive. Also, your messages should be precise and crisp, and they should state only the key factors so that the potential customer would end up being curious enough to walk in.