Monument signs are perfect for business premises and every business should consider getting one.
Unfortunately, not many businesses choose to invest in this form of marketing. That is because they aren’t aware of the benefits that this simple can provide.
However, as a passive marketing tool, monument signs are some of the most useful signs that you can come across. Their flexibility means that they are not just meant for marketing but also for conveying information to people.
Interested in discovering how monument signs will be better for you and your business? The following are some of the biggest benefits they offer:
Better Visibility
Monument signs are free-standing and are placed on the ground. Despite this factor, they are at perfect eye-level of a person, especially from a distance. That’s why many of them are used on business premises to share information as well as market products and services.
Additionally, data shows that it is better to invest in signs that have high visibility. Over 54% of consumers have complained that they have difficulty finding businesses because of poor or low visibility signage. Having better visibility means that you’re going to drive more business and generate more interest in your brand.
Extremely Durable
As an outdoor sign, monument signs are extremely durable and hardy. Many can withstand rough weather, including strong winds, torrential rain or extreme sunshine. Their weather-resistance and long-lasting nature mean that this is going to be a worthwhile investment.
In fact, with a little maintenance, your monument sign can easily last for 3 to 4 years without requiring any changing or replacing. It is a good idea then to consider getting this sign for your business premises.
Aesthetically Pleasing
Many people hate marketing signs because they ruin the natural beauty of a place. Many signages often ruin the architecture or the natural landscape. They may be marketing your product but if the sign looks off-putting, your target audience will be more annoyed than interested.
Luckily, monument signs are extremely customizable. You can get them made to be aesthetically pleasing and match the décor, theme or architectural elements around you. This also ensures that the monument sign embodies the theme of your brand in a consistent and coherent manner.
Maximize the Marketing Possibility
Did you know that certain types of signage attract more target audiences than most? Monument signs also happen to be the ones who stand head and shoulders above other mediums. Data gathered by the Sign Research Foundation highlighted that monument signs can boost business sales by as much as 10%.
Their outreach is also larger than newspaper or radio ads that were circulating 24/7. Given this factor, it is easy to see that adding a monument sign to your business premise is going to yield a lot of results for you.
Conclusion
Monument signs are a form of outdoor marketing. Among the different kinds of signage you can get, monument signs have the most benefits to offer. They are also extremely versatile, aesthetically pleasing and very durable. The boost they give to business sales also means that you will get to recoup the cost of the sign within the first year of installation.
