Truck lettering is the most common way for businesses to advertise using their vehicles.  It is not only cost effective but when done well can do a great job of getting your message accross. The unfortunate thing is that far too many business owners are driving around in trucks that do more harm than good.  So many designs suffer from the more is better syndrome.  Vehicle lettering is inexpensive so why not list everything we offer rather than narrowing in on a few key products or services. The answer is that too many messages can be distracting.  In fact a poor design can actually be worse than no message at all.  We've all seen a car or truck that looks absolutely horrible.  You don't want to be that person. A couple of quick tips that will keep you out of trouble:

• Firstly, keep it simple.  I've said this over and over but some things can't be said too much.  Focus on your key message or messages.  Too many messages are distracting.
• Secondly, use a  logo. Even a simple cut vinyl logo can both draw attention to your message and create an image for your firm.

Truck lettering can be a truly effective method of getting your message across, however beware of the more the better syndrome.