In the competitive Nashville rental market, an apartment can go from hot to not in a very short while. First impressions begin at the front door as renters walk in. A home staging company like 27 STAGE knows what it takes to make spaces inviting and pleasing to the eye.
Increased Perceived Value
When apartments are staged, even empty ones multiply their perceived value. Potential renters will also judge the value of a house by its look and feel. Staging provides them with a realistic experience by enabling them to perceive their own lives within the space. It’s that emotional touch that sometimes makes all the difference in a competitive rental market.
Faster Turnaround Times
The vacant apartments tend to stay in the market for a longer period than those staged. By investing in home staging, property owners reduce the rate of vacancies, thereby reducing the loss of rental income. Staged apartments tend to generate more inquiries and showings. This will lead to faster signings and quicker lease signings. The faster the turnarounds, the lower carrying costs are for owners, which gives them an opportunity to earn their investments in the house much earlier.
Highlighting Key Features
A good staging company will accentuate the positive features of an apartment. From open floor plans to great views and high-end appliances, staging makes all these features shine. Place furniture around a beautiful fireplace or large windows that add to the aesthetic feel of a room. This helps renters identify unique selling points more quickly and gives them a greater reason to lease a property.
Target the Right Audience
Understanding the target demographic is key to successful renting. A professional company in home staging will outline the process for staging based on the target renters. For example, a two-bedroom apartment for young professionals could be staged with sleek, modern furnishings, while a family-oriented unit might use decor that is warm and inviting.
Cost-Effective Marketing Strategy
Large property management companies hire a home staging company; it’s a wise move in marketing. Many times, the investment in staging pays off almost immediately by commanding higher rental prices and reducing vacancy times. In addition, a well-staged apartment photographs really well, making it a perfect candidate for online listings. Good photos will greatly enhance a property’s exposure on rental websites, thereby attracting even more renters.
Standing Out in a Competitive Middle Tennessee Market
The rental market in Nashville is hot, and the competition is rather huge. You will need to take any advantage you can get to make your property stand out. Home staging raises a property above merely those that are not shown well or that lack character. The right staging will make an apartment look high-end and desirable, even though it may be in a less desirable location.
With 27 STAGE, those open apartments will be staged to perfection, enabling you to attract tenants quicker and more positively. Call today to learn just how our staging can increase your rental potential.
