Topaz SIGNworks – The best way to have a “Fireball Cinnamon Whisky” shot is at or below freezing temperatures. “Fireball Cinnamon Whisky” know that straight out of the freezer is how they want their product served. This issue was that stand-alone freezers are relatively boring and their Whisky is anything but boring. That is when they decided to combine the efforts of a design firm with the expertise digital print and production experts at “TOPAZ SIGNworks“.
With some eye catching creativity combined with the custom digital print and production capabilities at “TOPAZ SIGNworks“, “Fireball Cinnamon Whisky” had a solution to the boring stand-alone freezer. A graphic wrapped freezer with an outside visual “WOW” to match the inside “WOW” of their Whisky. After digitally printing and production of over 260 freezers with “TOPAZ SIGNworks“, “Fireball Cinnamon Whisky” now has a freezer to match their product to ensure their Cinnamon Whisky get the attention it deserves at the temperature that complements their Cinnamon Whisky. “TOPAZ SIGNworks” took the boring freezer to the “BANG” freezer with their graphic wrapped freezers.
The combination of creativity with production has introduced us to one of our newest clients. One of the local produce markets became acquainted with our work on the freezers and decided it was time they look into how they could use their large reach in refrigerators as a surface to advertise. While we were still in conversations on what the best use of their newly realized advertisement space would be, it would have never been realized if the market owner had not stopped by the “TOPAZ SIGNworks” studio and noticed us wrapping a freezer.
The local produce market owner was inspired. After a few words with us about their reach in refrigerators the produce market owner identified their refrigerator, right next to their sales area, as a perfect place to advertise and promote their year-round offerings that many of their customers miss out on. Once the summer and fall harvest have come and gone this market has specialty items offered year round.
This inspires me to ask anyone who is looking for some extra advertisement and promotion space to look within their own places of business. There are many areas that can be used in an uncommon way to keep your businesses, brand, products and offerings in you customer line of vision. If a picture is worth a 1000 words, this sort of “Guerrilla Marketing” is exposure in uncommon ways that draw attention and spark conversations and interest. Stop in and see our “TOPAZ SIGNworks” refrigerator and get a laugh out of the story behind it. We did not invent “Guerrilla Marketing”, but we sure can help you into the jungle!
Give TOPAZ SIGNworks a call to see how they can help your business at 636.949.2200.
