Topaz SignWorks knows that an excellent sign requires the correct use of Colors and how they Contrast. Colors and Contrast is critical to the readability of signage as the viewer must have enough contrast between the text or images and the background on which they are being displayed. Among ideal colors are black text on a white background and less than ideal combinations include combinations such as yellow text on a white background.
Light rays also play a part as they have varying wave lengths or frequencies. The darker the color the lower the frequency and the lighter the color the higher the frequency. Frequencies determine how colors are perceived.
Colors and Contrast are used by businesses to convey messages and attract customers in varying ways such as being bold, bright, or even present their message in a soft way.
Colors have different meanings across cultures, below are personalities of some basic colors and what they may be interpreted:
Black represents Death and stability
Blue represents Truth, Peace, Spirituality, and Youth
Brown represents Convention and Order
Gold represents Prosperity, Wisdom, and Wealth
Gray represents Maturity, Security, and Sorrow
Green represents Nature, Fertility, Nature, and Well Being
Orange represents Endurance and Vitality
Pink represents Love, Beauty, and Feminine
Purple represents Magic, Mystery, and Royalty
Red represents Courage, Vitality, Confidence, and Action
White represents Purity and Cleanliness
Yellow represents Wisdom, Joy, and Happiness
Topaz SignWorks is a full service sign and graphics company offering custom solutions for your signage needs. Contact us at info@topazsignworks.com or call 636.236.6778 and see how we can help!
