Expanding a business through strategic franchising contains immense potential, but the process is filled with legal and operational complexities. This is why partnering with a certified franchise consultant and lawyer is so valuable for entrepreneurs every step of the way. With two decades of franchise consulting experience under my belt, I pair it with formal legal training to offer expert guidance to clients – whether they need to assess feasibility, build a brand, or turbocharge their marketing strategy.
Many consultants merely provide operational advice or outsourced services, while lawyers simply review contracts. As a strategic and legal liaison, this role successfully straddles both domains. For clients exploring franchising, three marketing-related services are commonly provided:
Franchise Disclosure Document Support
To legally sell franchises across state lines, the FTC requires franchisors to first register and maintain a Franchise Disclosure Document (FDD) outlining their opportunity. Upside has cracked the code on writing FDDs that wow investors and check all the compliance boxes – a winning combo that only comes from being both a consultant and lawyer. This includes detailing corporate leadership, fees, estimated capital requirements, litigation history, trademarks, supply chain, and more in precise legal language attracting qualified franchisees.
Digital Marketing Management
In today’s web-driven landscape, implementing a customized digital marketing strategy is mission-critical when selling franchises. However, few company owners intrinsically understand details like SEO, paid search, lead nurturing funnels, and content marketing required for franchise development marketing success. Upside helps you assemble digital campaigns, maximizing the visibility of franchise opportunities to quality prospects through relevant channels. This includes website design/development, hosting, content production, Google/Facebook ads, automation, analytics/tracking, and campaign optimization.
Franchise Expo Management
Industry trade events like the International Franchise Expo allow franchisors to achieve months’ worth of lead generation condensed into several productive days of face-to-face meetings and networking with vetted candidates. Upside helps you strategize and coordinate details for clients – from sourcing ideal booth spaces and locations, designing high-impact displays, scheduling demo times and unit tours, providing legal documents for quick review by prospects, acquiring vendor gifts and giveaways, scheduling ample meeting areas, training booth staff, and capturing promising leads for prompt nurturing and follow-up after the event.
With franchise lawyers charging high hourly fees stuck behind desks and consultants lacking formal legal training, Upside Group provides clients with the best of both worlds. The consultants’ certified expertise and dual specializations in franchise law AND hands-on operational consulting empower businesses to confidently navigate franchising, backed by surging marketing and sales, generating candidates and fueling expansion. Upside’s multidisciplinary approach – bringing together law and real-world experience – can catapult your growth. Contact Upside Group today to discover how.
