Continuing with our series of franchising terms and definitions, today we’re talking about the Area Development Agreement.
In an area development agreement, the franchisor grants exclusive development rights for a particular geographic area to an area development investment group or an area developer. In return for the rights to an exclusive territory, th…
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ABOUT THE AUTHOR
BIO: In 1999, Mario founded Upside Group Franchise Consulting, a full service, boutique franchise consultancy. Upside Group provides franchisors with comprehensive solutions including marketing, sales, development, day-to-day operations, strategic planning, and crisis control.