A franchise consulting company and a franchise consultant may sound very similar. It may sound like one is a company, and the other is an individual. While sometimes that is the case, that is not the definition between these two. It is true that a franchise consulting company can consist of multiple franchise consultants, but for the purpose of this article, we are explaining the difference between someone who helps somebody purchase a franchise opportunity from a franchise, and a company that helps franchises. Let's explore this a little further. Franchise Consultant A franchise consultant helps individuals who are looking to buy a franchise opportunity from a franchise. If someone wants to buy a franchise, a franchise consultant can help them choose between a food franchise or a fitness franchise or a cleaning franchise. They help people sort through the many different possibilities and offerings, and select a franchise that will best suit them based on various factors. Things like employment history, background, budget, and personal interests, are just a few of the things that factor into how a franchise consultant helps an individual select the best franchise for them. Another name for a franchise consultant is a franchise broker, since they help broker the sale of the franchise opportunity between the franchise and the individual(s). Franchise Consulting Company A franchise consulting company, on the other hand, helps franchise organizations. They help existing, well-established franchises to improve on their operations and efficiency, and drive more leads to the franchise. They also help small businesses and individuals to start or form a new franchise. But they do not help individuals buy a franchise opportunity. We help existing franchises to grow to the next level, as well as small businesses start new franchises. If you have any questions about franchising, give us a call. We offer a free initial consultation.