One of the best ways to generate leads for your franchise through the Internet is to turn your franchisees into an SEO Army.
Your greatest online asset, in the eyes of Google, is centered around the online activity of your franchisees, and the size of your website. Creating a properly optimized and configured corporate blogging platform is the perfect way to get your franchisees to help push your franchise to the top of Google and outrank your toughest competitors – even if you’re a fraction of their size.
Microsites and Splash Landing Pages
Many franchises have websites that include a splash landing page, or perhaps a mini website with a handful of pages, for each franchisee. There are a few mistakes that are commonly made in doing this.
For one, Google does not like duplicate content. So, if your website has a page for each franchisee in it, and you have the same content on every page but only the location and a few words are changed on each franchisee website, you will most likely find it hard to rank at the top of page 1.
Another common issue is the splash landing page. One of the ways to build up your website so it is powerful enough to rank well on the search engines is to make it bigger. Having just one landing page for each franchisee limits your ability to rank on Google. You need a way for your franchisees to be able to add information to their page or microsite so they grow the overall website together.
And if it is not built and configured properly, it still won’t work very well.
To be successful, the design needs to be good. But, also, the franchisees need to participate and need some training in order to know how to properly submit content through a corporate blogging platform.
At Upside Franchise Consulting, we help new and smaller franchises to build a successful franchise business model. We also help well-established franchises to become more profitable and successful using multiple methods, one of those being Internet marketing.
If you have a franchise that you want to establish, or take to the next level, we can help. If you have any questions, please fill out the form on this website, or you can find our phone and email contact information on this page.