It’s been noted that 79% of consumers recall a business exclusively by its signs. Of course, we all know billboards are one of the most effective methods for getting your message seen. With thousands passing by each day, how could you miss it?
Unfortunately, depending on your area, billboards can burn a gaping hole in your pocket at 10-20 grand per month, not including the cost of design and printing. Luckily, there’s a plan B: Vehicle Wraps! Wraps only cost a few thousand dollars, last for years, and essentially turn your vehicle wrap into a mobile billboard that brings your message to driver’s eye level and into areas where standard billboards are prohibited.
So you’ve met with the best wrap company in town, created your ideal wrap design, and got it installed by the pros. What’s next? It’s time to get creative and get to work on your marketing plan!
4 Ways to Get More Visibility Out of Your Truck Wrap
- Park in a high traffic area.
When you’re not maneuvering through daily traffic, make use of your new wrap by parking in an area where people can actually see it. Your truck wrap can make impressions regardless of whether the car is in use, so don’t waste the opportunity. Don’t just leave it in the back of your building with the rest of your employee parking spaces. This could as simple as parking in your lot as close to the road as possible or at a popular shopping center in the neighborhood.
- Find where your target audience gathers, and park during peak hours.
Are you a caterer? Park your van near a bridal boutique or flower shop. When brides-to-be are searching for their perfect dress or floral arrangement, they’ll see your services on your van wrap and remember your business when it comes time to figure out big day dinner plans.
Do you provide entertainment such as magic performances or costume characters? Park near a toy store, an ice rink, or Chuck E Cheese at its busiest. Kids will get excited when they see your ad, and parents will keep you in mind for future birthday parties. Figure out where your target audience will be, and let your graphics do the talking.
- Attend local events.
Find out what fun events are happening near you, and use your business vehicle for transportation! Summer events like carnivals and festivals are associated with positive feelings; when attendees see your truck, they’ll associate those positive memories with your brand. It’s a double win—you can spend a fun afternoon out at the fair and gain impressions all in the same day!
- Create a contest!
Over 81% of people use social media today. Make it work in your favor by hosting a contest. For example, whoever sees your van and shares a photo on social media along with a hashtag of your choosing wins a prize such as a free service or gift card. The prize doesn’t have to be related to your business, but be sure it’s good enough for it to be worth your audience’s effort. Those partaking in your competition will have your company name and vehicle image imprinted in their mind while on the lookout for your branding. How’s that for memorability!
Don’t be afraid to get creative with your marketing strategy. Whatever you do, remember the goal is to make the most of your vehicle wrap and get seen!
