Value Propositions – Not Just Buzzwords
As a business coach based in Phoenix for over 15 years, I’ve seen my share of generic value propositions that are just fancy buzzwords about “value”, “solutions”, and “results”. They sound stiff, not genuine, and all the same.
To really connect with Phoenix customers and leave your competition in the dust, your value proposition needs to be strong and detailed. Don’t rely on overused phrases – dig deeper.
Getting to Your “Why”
Start by clarifying why you launched this business in the first place. What am I all about? How are you uniquely positioned to address a specific customer need better than anyone else?
Uncertain about your direction? Finding your “why” is the first step to success. I’ll help you see what makes you better than the rest as a certified Master Business Coach. Smart planning and self-reflection: that’s how we discover your passions and what makes you tick. Defining these things will be a joint project.
Put Your Customer at the Center
Now, shift your focus outward to your Phoenix ideal customer. Empathize and get crystal clear on exactly who you serve and what outcomes they desire.
Bridge Your Why and Their Needs
This next step is where the magic happens. Connect your intrinsic purpose and strengths (your why) to your customer’s top priorities and goals. Transform the meeting point into a compelling statement that people will believe.
Turn Your Promise Into a Positioning Line
I recommend condensing your value proposition into a single positioning line. We help Phoenix customers; this sentence sums up how and why.
For example, a simplified positioning line could be “We help Phoenix accounting firms automate their bookkeeping in half the time through customized workflow software and dedicated support.”
Stay Consistent Across Platforms
With a clear, differentiated value proposition crafted specifically for your Phoenix target audience, persistently communicate that message across your website, ads, email campaigns, and other touchpoints.
The residents of Phoenix have no shortage of service provider options. Cut through the noise with an authentic value proposition rooted in your purpose and ideal customer’s reality.
As a next step on your business growth journey, let’s have a complimentary one-on-one coaching session this month to create your unique positioning for the Phoenix market. Get in touch with me directly, Danny Creed, Certified Master Coach, to start leveraging your zone of genius.
