Top Questions Answered on Strategic Planning with a Business Coach
As a business leader consistently pulled in multiple directions, finding time to step back and look at the bigger picture for planning can feel impossible. You handle pressing daily fires and push forward on existing goals but rarely can proactively map out a long-term strategic vision. This reactive mode of operating can lead to stagnation or decline over time from a lack of intentional development.
Strategic planning sessions with a battle-tested business coach can be incredibly enlightening, and they might just be the breakthrough you need. As a Certified Master Coach with over 15 startups and 13,000 hours of coaching under my belt, I’ve led hundreds of leadership teams through effective planning cycles.
Below, I answer common FAQs executives and entrepreneurs have about the process to shed light on how it works and why it matters.
What Does Strategic Planning with a Coach Entail?
At a high level, we analyze your current business, including:
- Core competencies
- Competitor landscape
- Market trends
- Customer personas
Next, we define an aspirational, longer-term vision for the company. Then, we reverse engineer focused objectives across key areas like operations, marketing, product development, etc., to map out a roadmap to reach the vision. Detailed project plans, budgets, timelines, and KPIs bring the strategy to life for execution.
I spark meaningful conversations, offer guidance with a neutral perspective, and gently question stubborn assumptions. I get straight to the point, zeroing in on the essential queries and synthesizing the results into a tried-and-true plan of attack.
Why Invest Time & Money into It?
You’d be surprised at how few businesses have a documented strategy. Of those, almost none review it regularly to adapt based on market changes. This lack of intentional, strategic thinking is why less than 10% of companies make it past ten years.
Conversely, companies that do yearly planning cycles achieve more tangible results. So whether an early-stage startup or a mature company, the ROI on strategic planning is immense in terms of accelerated growth and longevity.
Collaborative leadership doesn’t just boost the bottom line – it forges a united front, laser-like focus, and a cultural identity that shines. Unified by a shared vision, decisions become easier and teamwork strengthens.
Time’s a ticking – how long will it take?
For small businesses, a sufficient planning cycle can be completed in 2-3 working sessions. For larger corporations, it may take 5-6 more extensive meetings. Sessions are typically spread over 2-3 months to allow time for aligning stakeholders, gathering data, and developing plans between meetings.
While an investment of time, the dedicated focus outside day-to-day operations pays off exponentially. It becomes the roadmap steering all activity and decisions moving forward.
What’s the Ideal Team Makeup?
At startups, the founders and earliest hires get together with us. For established SMBs or large enterprises, we include executive leadership across departments like marketing, technology, product, finance, HR, etc.
Cross-functional representation brings diverse perspectives to flesh out a balanced strategy aligned to the whole business rather than a siloed approach.
How Often Should It Be Revisited?
Annual strategic planning cycles are ideal for assessing progress made, evaluating changes needed, and keeping long-term vision aligned with market reality. Beyond yearly reviews, regular monthly or quarterly meetings to check in on milestones maintain accountability to the plan.
Like city planning, company strategy requires ongoing governance rather than a one-off project. With data-driven insights, you’re not stuck in react mode; you’re actively charting a course that propels your business forward.
If you seek an experienced facilitator to guide your leadership team through productive planning, let’s chat! Let’s schedule a casual chat to map out your priorities and see how I can lend a hand.
