As a business coach in Phoenix for over 16 years, I often work with sales teams and leaders to improve their results. In analyzing countless selling scenarios across dozens of industries, one undeniable pattern emerges – the most successful salespeople are simply the most persistent.
In this article, I’ll share compelling statistics revealing how consistency drives sales and my best practices for embedding persistence throughout your sales process.
The Data Doesn’t Lie: Persistence Pays Off
Legendary football coach Vince Lombardi once declared: “The only place success comes before work is in the dictionary.” This quote epitomizes selling. Closing deals requires grinding through rejections, overcoming obstacles, and circling repeatedly. Pure persistence paired with strategic follow-up ultimately wins.
The sales statistics paint a clear picture:
- 80% of sales occur between the 5th and 12th contact with a prospect
- 48% of salespeople never follow up after the initial contact
- Only 10% make more than three contacts before quitting
As heartbreaking as it is to see up to 90% of salespeople essentially disqualifying themselves from success, their loss is your gain!
You massively increase your odds of winning deals by simply showing up with more grit and resilience than your competitors. Outworking others compounds over time for blockbuster results.
World-renowned business mogul Grant Cardone says it best: “Success is your duty, obligation, and responsibility.”
Consistency, persistence, and follow-through are non-negotiables, not “nice-to-haves.” Embrace the daily grind, and victory will come.
How I Help Clients Develop a Persistence Mindset
Consistency doesn’t happen overnight. Like building any muscle, strengthening your persistence takes focused repetition.
As your coach, I have a proven framework to help sales teams improve their grit month after month. We zero in on transforming behaviors in key areas:
Mindset Training
I coach individuals and teams on the psychology of selling to embrace persistence as the path of least resistance to results. We reframe rejection as helpful feedback rather than failure through neuro-linguistic programming techniques.
Disciplined Follow-Up
Manually tracking leads and commitments made is unreliable. I set clients up with CRM systems to automatically trigger follow-ups and provide visibility into response metrics. This ensures consistency at scale.
Measurement & Accountability
In my sales leadership coaching, we institute standardized reporting on tenacity KPIs: connections made, follow-up rates, perseverance through objections, etc. By making persistence visible, it becomes part of the team culture.
With this structured approach, I empower teams to push past invisible barriers and achieve quarterly breakthroughs. The increased sales and commissions speak for themselves!
Does your sales team need help improving its persistence practices? Reach out! I’m Danny Creed, a certified master business coach here in Phoenix. Call me today to learn more about how my expertise in sales psychology, process improvement, and metrics can take your consistency to the next level.
