INTRO:
Hi, my name is Danny Creed, and I'm an internationally renowned Master business coach. I've helped start and grow many companies in many industry sectors throughout my career, and I can also help your business or corporation. I work with business owners, entrepreneurs, and executives to grow and prosper in any economy. Below is a quick story about a client I helped and what measurables we achieved in a short timeframe.
THE CLIENT:
My client made the leap to become a franchisee. The business he invested in required a lot of cold calling sales. Sometimes this is referred to more eloquently as “direct marketing.” This type of work is typically a grind. It entails a lot of the door to door and business to business kind of selling. Unfortunately, the business he franchised provided him a very minimal amount of training. It also did not offer much in terms of ongoing support. After investing close to
THE SOLUTION:
Whenever I meet with a client, I like to do a deep dive into their business. I want to know where they are succeeding, where they are falling short, and most importantly, what they are wanting out of this partnership. This client was not sure what he wanted right away, which is not uncommon, he just knew he wanted and needed help.
The first thing we did was examine what would be required to resurrect the business, and how much effort it would take. The goal here was to save his investment the best we could. We went through what is called the Clarity Process, which is a very rational and pragmatic way to approach roadblocks and ultimately decided to not try to grow the business. Instead, we made the difficult, but correct, decision to create an exit strategy for him.
We liquidated what we were able to, created a value proposition for potential buyers and started to market the business.
THE RESULT:
As a result of our meticulous planning and all of the work my client did to create an appealing proposition, we accomplished our goal. Not too long after we went to market did the business sell to another franchisee. This individual wanted to expand into multiple areas and my client’s option fit perfectly into what he was needing. Without a second thought, we were happy to accept this offer.
After everything was said and done, my client got the majority of his investment back due to the sell. Sometimes business ventures do not work out, even for the most competent and able of business owners. It is important when becoming a franchisee that you pick the right fit for your skills and interests. There’s also nothing embarrassing about enlisting help. I’m so glad my client decided to call me and we were able to work together to avoid him losing a fortune. We had such a successful experience that my client is comfortable moving forward and jumping into a new career path.
CONTACT CERTIFIED BUSINESS & EXECUTIVE COACH DANNY CREED
We are aware of almost every challenge a business owner, entrepreneur, or executive faces in the present day and age. Unfortunately, the change in customers' behavior combined with the challenges of the pandemic has left many struggling to generate revenue while some are on the verge of closing down.
If you are a businessperson and are struggling to capture the market, attract customers and generate revenues, contact me, Master Certified Business Coach Danny Creed, today. I know how to help you grow, prosper, and return to possibility thinking. I can help. Call or write me today for a complimentary business or executive coaching session.
