Looking for a business coach who inspires video production clients? Businesses that offer services instead of products are quite tricky to manage. This is because service providers fail to see themselves as business owners; hence they don’t approach their trade as a business, especially when it comes to specialized services. I had a client who offered digital/virtual video production services. Digital/Virtual Video production is a technical skill that is in high demand. With the age of technology, the demand for this service will skyrocket in no time. My client worked as a contractor, which involved hopping from one available job to the next. There's no doubt that this can get tiring. My client needed help to make the most of every contract he got. This is where I come in. I figured that my client would need a business coaching program tailored just for him. The first step was changing the way he views himself; from a contractor to a business owner. After that was achieved, we moved in to build a virtual business with a mission statement. We developed a business positioning statement and went to work modifying his social media and website. Next, I got my client to understand the importance of sales in a business, and we developed a compelling sales story and an enticing call to action. It didn’t take long to see the results. In less than six months we had almost doubled the sales of the previous year. His business has continued to grow, and he has secured several national name-brand accounts. He is currently projecting more than a 10x growth in 2021. Customized business coaching is a one-on-one training session with a business owner. It centers on training the business owner to run and manage a business. Customized business coaching focuses on business-building skills such as developing good sales strategies and taking advantage of all available opportunities. Customized business coaching is ideal for one-person businesses or services providers. The best thing about customized business coaching is that the training is tailored to suit the business owner in question, and this allows the coach to skip parts of the curve that are not necessary. Another great thing about customized business coaching is that it focuses on building the business owner’s perspective of himself and his business. If you’re wondering, here are some benefits of customized business coaching for business owners

●     Get to know your strengths

Customized business coaching aims to build the character and skill set of a business owner. A one-on-one coaching session will help the business owner discover his strengths and capitalize on them to mitigate the weaknesses.

●     Understand your role as a business owner and set appropriate goals to grow your business

A customized business coaching session will help a business owner understand his role in the business and what type of goals he should set, as well as how to reach them.

●     Focus on the right things

A customized coaching session helps you discover more important things to your business and work on them instead of wasting time on less productive things.