Want to stand out and advertise your brand in a unique fashion? Leverage custom channel letter signs for your business. Storefront signs are designed to make that crucial first impression on viewers and prompt them to enter the business facility. Whether you’re a brick-and-mortar retail store, a restaurant, or any other small or large business, you can achieve that goal through custom channel letter signs. Let’s explore some of the benefits of using custom channel letter signs: Extraordinary Visibility The most compelling reason to use custom channel letters at your business facility is the outstanding visibility they offer. Their three-dimensional nature gives them a distinctive look that’s sure to grab the attention of drivers and pedestrians. Since they can be illuminated, they’re perfect for businesses that operate in the evenings and through the night. Even when drivers and pedestrians are far, they can’t miss the brightly lit, large channel letter signs at night. Offer Varying Illumination Options If you dig deeper into the illumination feature, you’ll find that custom channel letter signs offer several lighting options. These include: Front-Lit Channel Letters: These feature a colored or clear front surface made from acrylic and aluminum backing and sides. As suggested by their name, they're lit from the front. Halo-Lit Channel Letters: illuminated from the back, these signs feature an aluminum front and a polycarbonate back surface. The Lights shine out through the sign, creating a glow between the letters. Open-Face Channel Letters: This channel letter sign has its face exposed, so the neon tubing or bulbs are visible from the outside. While these are highly impactful, certain regions prohibit their use. So, be sure to check the local sign illumination laws before opting for this channel letter type. Design Options are Endless What’s more exciting about channel letter signs is that they come in a vast array of shapes, sizes, colors, and fonts to help you achieve the exact design you have in mind. You can adapt the channel letters to your branding needs by choosing the right font and adding colors and elements that best represent your brand. These factors help define your brand identity and establish your brand personality in the minds of your customers so that the channel letters continue to generate interest after the first purchase. Potential customers will advance faster in the buyer journey while existing customers will remain loyal. Highly Versatile Custom channel letters are not limited to outdoor use. They’re a highly versatile solution that can be used to address a variety of signage needs for your business facility. While they’re most commonly used outdoors to drive foot traffic, you may also use them indoors in the form of directional signs. Given that they match the rest of the décor and ambiance of your business, it will strongly improve the visitor experience at your business. To reap the above-discussed benefits, you need to seek custom channel letter signs from an experienced and reliable signage company. For engaging and easily noticeable custom channel letter signs, contact Mohawk Valley Signs & Solutions today!