Get your business noticed with the help of custom letter signs Get in touch with Mohawk Valley Signs & Solutions Channel letters provide your business a fresh and refined look that helps you build your brand identity. Channel letters make for one of the most popular outdoor signs due to their ability to get noticed and draw people in. They have a 3D design where the individual characters protrude from the mounting space. The letters are made of plastic or metal and are available in an array of fonts, colors, and sizes so they are very customizable and can be designed according to your needs. Channel Letter Mounting Options There are essentially three ways to mount channel letters. These include:

• Raceway Mount – a raceway mount requires electrical wiring for each letter and a metal box connected to a power supply. The advantage of a raceway mount is that the wall requires fewer holes. This type of mount is popular for commercial buildings.
• Direct Mount – it’s called a direct mount or a flush mount when the letters are mounted in a pattern. Non-corrosive fasteners are used to attach the letters. This is a popular option for when you want to get reverse channel letters.
• Backer Mount – the channel letters are attached to a backer panel that is bigger as compared to the letters. The backer often contains the power supply and wiring.

Where Can You Find Channel Letters and Why Are They Important? Channel letters are popular with restaurants and cafes, however, you can also find them in malls, outside corporate headquarters, and retail stores. Their popularity is due to their ability to attract attention. They look very different from normal signs and give off a more professional and appealing vibe that’s difficult to match. If you’re starting a new business, getting a custom channel sign can help you make the right first impression. First impressions are very important because people decide at a first glance whether or not your business interests them. Having a custom channel sign can bring their interest from the start and get them curious enough to come to you. The best part about getting a custom channel sign is that you can get one according to your budget so you don’t have to go all out and waste money on an extravagant sign that you might not even need. If a simple channel letter sign is designed correctly, it will help your business get the attention it needs without driving you to a loss. Why Should You Hire Mohawk Valley Signs & Solutions for Your Custom Channel Letter Signs? Mohawk Valley Signs & Solutions are the best in the business and can provide you with all types of channel letter signs customized just for you. What sets us apart is our outstanding customer service during the design process that lets us identify and address your requirements, get your authorization about every phase of the process, and answer all your queries. For a free consultation with a channel letter signs specialist, call 315.624.0100.