Customers Make A Beeline Towards Signs!
Level the playing field for stores in your mall with bespoke signs from Mohawk Valley Signs & Solutions
Shopping malls need signage that not only stands out, but also attracts customers daily. If done right, these can also increase a store’s aesthetic appeal.
At Mohawk Valley Signs & Solutions, we offer custom retail design fabrication as well as installation services that can tick all of those boxes and more. We understand that in the retail business, the right kind of signs can create a lasting brand impact and increase footfalls.
How to Choose the Best Retail Signs
We offer several sign varieties you can choose from, but the process can be overwhelming for new customers. Here are some tips that can help you narrow down your choice:
- Make sure the signage imparts the intended message instantly. So rather than saying ‘Discounts inside’ choose ‘Flat 50% off’ or variations of it that can make an instant impact.
- Visual displays should be as straightforward as possible. People will only take a cursory look at it after all. Make those five seconds count!
- Make sure the sign has a good call to action or CTA. It should be a mini ad that compels people to walk inside with the intention of making a purchase.
Types of Signs Malls Should Go For
Here are some of the retail signs you should invest in for your mall:
Outdoor signs
These signs have one purpose – to draw in potential customers. Naturally, the design should make an instant impression for this to be possible. Some of the outdoor signs you can go for include banners and billboards. We can create them for you and install them on your windows, canopy or even entrance. One thing is for sure – if done right, these signs can display your store’s experience at a single glance.
Informational signs
Informational signs give directions or direct potential customers to special merchandise, sales or payment counters. In other words, they can help you to literally control where people go in your store and how long they remain there.
As such, these signs should be easy to read, conspicuous and organized. Place them around the aisles and improve shopping experiences. Customers will be more willing to return if they know where they can find exactly what they need in your store.
Persuasive signs
Persuasive signs control customer opinions or makes them think in a way that can help you profit. These should direct customers to new products or commodities that the retailer wants to highlight. Additionally, the signs should not be so dramatic as to take away attention from other products in the store. Persuasive signs are ideal if you want to highlight special products or focus customer attention on discounts.
We Are a Full-Service Sign Company in Oneida County
Whether you need the aforementioned signs or any other type for your stores, get in touch with us at Mohawk Valley Signs & Solutions. We offer top quality and long lasting commercial outdoor and indoor signs for a range of industries. Whether you need a single one or multiple signs for your mall, we can deliver.
