Architectural Signage is an investment. Exterior Building Signs bring traffic to your door, customers into your lobby and help vendors find their way to your back dock. The signage outside your commercial building is your lifeline. While the front of your building in there to impress, lets talk about the back of your building too.
With every smart phone having GPS, every delivery and drop off is able to get within a 100 feet of your building. Getting from that 100 foot mark to arrival still requires drivers to find the exact building – This means reading the building address numbers. In California, foam address numbers were extensively used in the last 25 years. Most of these numbers are falling apart, and many are missing. Over time trees have grown over these numbers, and they are often hard or impossible to see. Replace damaged numbers with bold new numbers. Move the location to an obvious and highly visible corner or wall. Even add numbers are 2 or more sides of the building. These help drivers to find you faster, ask fewer questions and get in and out faster. Do drivers waste 24 25 minutes every day trying to figure out your building from the neighbors? It is likely $5000 in wasted time each year.
DIRECTIONAL SIGN TO YOUR BACK LOT
These signs keep your deliveries coming and keep your front desk people from having to tell every truck driver where the dock is. Tell the delivery driver exactly where to go on a sign and save the front desk work. Most businesses have several deliveries, the average is 4. Some businesses have dozens and others less, but these pickups and drop offs come from UPS, Fed Ex, vendor trucks and customer will call. Each event take time. Inadequate signage causes Late deliveries, staff answering the phone calls about locations, drivers walking into the front lobby. An average interruption takes about 6 minutes. 4 events a day at 6 minutes each is 100 hours a wasted time a year. At $50 / hour that is $5000. A sign clearly direction the driver in much less. It pays for itself in onetime deliveries, labor cost, not to mention missed opportunity cost when the truck driver crowds out a customer call!!
LOADING DOCK SIGNS FOR HIGH BAYS
Loading docks have a unique form of traffic. Clear and concise loading dock signs also perform the same function. Let the driver know exactly where to go. It reduces traffic around your docks and makes business simpler. How many times have you had multiple trucks in your back lot and one or more of them is out of the truck asking for directions to load or unload. Keep the drive in the truck, the trailed on the right dock and clear the load or unload faster. It is less labor, less time faster deliveries and more efficient. While no data is readily available, cutting 24 minutes off a day’s deliveries is another $5000 a year.
Architectural Signage is an investment. Nowhere is this more true than in Address Numbers, Directional signs to your back lot and Loading Dock Signs. It is a direct pay back with less staff time answering questions, fewer drivers getting out of there trucks and making cell phone calls, less traffic clogging up the back lots, and faster deliveries. The payback is often measured in days or a couple of weeks.
Areas We Serve
Signs for San Diego serve San Diego, CA, Oceanside, CA, Vista, CA, San Marcos, CA, Carlsbad, CA, Escondido CA and Southern Orange County also with all of San Diego. Call us for a consultation and quotation for exterior building signs today!