https://www.youtube.com/watch?v=Cv1tUGez_NY Lobby Signs It is Friday and the topic is Lobby Signs. Maybe you just moved into a new building are expanding or rebranding. Perhaps you work for the CEO or are the owner. Creating a fantastic lobby is all about the lobby sign. The Lobby Sign is the center and sets the tone for your sales. The customer's first impression. [caption id="attachment_611" align="alignright" width="150"] Sage lobby Sign[/caption] Customers walk to your door, they need a way to know they are in the right place. In the most direct sense, the lobby sign identifies you and the location. Seeing the company name behind the reception desk tells the customer they have arrived. The lobby sign sets the tone. If also tells them they are in the right location on a different level. The first impression is a lasting impression. An effective, clean high quality design conveys that the company is also effective, clean, and high quality. It creates a bias or impression that will set the tone. If the tone is of high quality, high tech, or other attribute your company can follow through. A great lobby sign can help the company offer slightly higher pricing without objection. on you m Setting the tone?? It is difficult to pin this down with numbers or exact science but you know it when you see it! Hi tech is often seen in Acrylic or Metal construction. The fonts are modern and the logo bold. Google, and Yahoo have a fun, high tech look. But this may not be correct for you. Accounting, legal, insurance and escrow companies want to set a tone of stability, safety, reliability. Darker colors, wood, and higher value materials set this tone. [caption id="attachment_610" align="alignright" width="150"] Sage lobby Sign[/caption] Consumer goods vary. A Beer company generally looks for a theme. Proabision brewery and Stone brewery have very different tones. Grocery stores look for a tone to convey value. A hardware or lumber outlet will emphasize the do it your self theme. So what tone do you what to set? One of the quicker ways to come to this answer is to ask why customers buy from you? It is this set of reasons you want to communicate in your lobby sign Design: There are many aspects of design, and it is easier to look at some examples. When customers come into a lobby they develop an impression of the company. The message for a CPA firm should be one of total honesty, stability and reliability. The impression from a high tech company should be cutting edge, innovative, and brilliant. A great lobby sign helps deliver that message. It contributes to the ease of dealing with the company, Examples Here is a video about sage. Enjoy Want a lobby sign?  Give us a call Signs for San Diego 760-730-5118     Areas Served : At Signs for San Diego we serve commercial accounts all over the metro area, but focus on Custom Lobby Signs Oceanside, Custom Lobby Signs Carlsbad, Custom Lobby Signs Vista, Custom Lobby Signs San Marcos