People tune out ads. These are everywhere, on TV, Radio, Websites, Email and newspapers. The Advertising environment is crowded and it can be hard to be noticed. One way is to increase you “spend” and make a more intensive impact. This certainly works, but it comes with a huge downside – the increased cost.
Vehicle Graphics for small companies make a lot of sense because they are affordable and help a small company overcome the noise of all the others trying to get their message to prospective customers.
Why are vehicle graphics so effective? The answer comes in several parts:
- Your prospective customers are likely to notice a car because they travel next to it, behind it or part near it. It is a dynamic – moving – advertisements and the other advertisements are not.
- The second reason is it is highly localized. Unlike mass media, the vehicle advertisement is geographically very specific. For example, your vehicle is normally at your home, your work, your customer’s site, your vendor’s site or in between. The customers you most want are like the customers you already have. They are located near by, they are in the same general situation or market. They are there often (daily).
- Repetitiveness. It is well known that prospective customers tune out advertisements. It is also known that repeated exposure brings a gradual level of recognition and acceptance. The more a prospective customer sees your ad, the more they feel a familiarity with you and an association between you and your product or service.
- Cost. Once purchased, a vehicle graphics cost is zero. That is all the cost is in the setup of the vehicle and then it works, silently, everyday, everywhere with no additional cost
Signs for San Diego has an example for you. Elliot and Tiffani Geeting sell houses and they would like to sell more houses. They want to advertise their company. They have a car, a jeep and a camper. These are 24 X 7 advertisements. Elliot and Tiffini Geeting’s vehicle graphics are elegant. The logo is a large stylized G and is pleasing to the eye. The website and slogan are also included in their graphic and they are designed with a really simple, clean and rounded san serif font so it is as understandable as possible.
The vinyl used is metallic and when viewed from certain angles, it changes colors. This is called a Color-Shifter vinyl, and this vinyl changes colors using ambient light to give it a nice eye-catching touch that draws your attention, and this is a unique solution to the standard problem of getting noticed. This material means it attracts attention are it changes – a double advantage!!
Signs for San Diego can help with you with the design, the materials and the installation required to advertise your company with the use of any kind of vehicle advertisement you can think of or might want, full vehicle wrap advertising, window vinyl, car door magnets or car decals. We know the best way to get you noticed by other people. We have the material and construction knowledge to make the effort last for years and years. We can schedule a time when you are not using your vehicle. Let us help improve your business, increase your web traffic, up people in your show room and make your phone ring.