As with any other business, corporations often need signage to communicate their company name, brand logo, products, services and messages. Signs can act as direct, straightforward methods of communication in addition to advertising, marketing and promotional tools. Corporate leaders recognize the critical importance of advertisement and billboard signs when attempting to achieve short- and long-term revenue and other goals. Yet, customized signs play important roles in many other areas as well: - Channel Letter Signs mounted to building exteriors at site entry points and in view of nearby roadways often provides the best results since they illuminate the business name and logo with front-, back- and combination lighting day or night. Illuminated signs also work well in reception and lobby areas. That said, many corporations also use large Building Signs as an alternative. Additionally, reception and lobby areas benefit from Reception Signs specially designed to welcome visitors and create lasting positive first impressions. - Directional and Identification Signs offer clear directions, instructions and other important information with words, arrows, lighting and even color coding at critical points throughout the site, such as in hallways, above or near doors, in parking lots and garages and inside of stairwells. Directional sides include projected signs that hang from horizontal mounts projected outward from interior and exterior walls, poster-style flat and slightly raised signs on walls and options affixed to the top of signposts. The designs of these signs depend on a variety of factors, including the purpose of each individual sign, the mounting location and the appearance of nearby landscaping, décor and color schemes. - Large Banner Signs hung vertically or horizontally indoors or outdoors work well to quickly announce news and current events and draw immediate attention with black or dark-colored text on white or light-colored backgrounds or via stark and vibrant contrasting colors. Banner materials resist fading and tearing from exposure to the elements, including sunlight, rain and strong winds. Business leaders can customize banners with a company's name and logo, contact details and photographs and graphics. Banners also work well at conferences, dinners, meetings and trade shows to announce the purpose of an event and welcome attendees. How to Find the Right Signage These examples represent only a few of the wide variety of small, medium and large signs available to corporations to help them improve their communications with employees, partners, vendors, clients, visitors and the general public. For more information about the many customizable corporate signage options available through James River Signs, speak with a trusted member of our experienced and knowledgeable team today.