Increasing a Business’s Visibility

For most businesses, it’s important to get noticed. Potential customers may pass right by a business with inadequate or uninteresting signage. A projecting sign has the benefit of increased visibility. It is especially valuable in helping someone who is looking for a particular business or address to find their way. As people are walking or driving down a street, a projecting sign will catch their eye. It’s also a great idea to have a projecting sign work in tandem with a larger attached sign or window graphic. The projecting sign locates the business, and the companion sign provides more detail.

Options for Projecting Signs

While the image of a projecting sign hanging from a wrought-iron bracket may immediately come to mind, there are many other possibilities for projecting signs. The bracket may consist of antique-looking curlicues or contemporary straight lines and angles. The sign itself may be single-sided or double-sided so that it can be seen from one or both directions. It can be printed on acrylic or metal for long-lasting good looks. Digitally printing the sign allows for a wide variety of colors that will resist fading. It is also possible to replace just the panel if information has changed while reusing the existing bracket.

When to Choose a Projecting Sign

Projecting signs are appropriate in many settings. A historical shopping area or a business in a residence would both benefit from an appropriately scaled and designed projecting sign. Areas with high foot-traffic are also a good fit, as would be a street where cars are often slowed or stopped, giving drivers an opportunity to look around. They can also be used successfully indoors in places such as shopping malls and airport terminals.

Which Businesses Typically Choose Projecting Signs?

Businesses that are fronted by large windows are a great fit for projecting signs. The signs help direct attention to the windows, encouraging passers-by to peek and see what is offered inside. In contrast, projecting signs are useful for businesses that don’t have anything to display, but that are being sought by people who require their services. Legal and accounting offices would fit in this category. Any business that wants to be noticed should consider this type of signage.