You see vertical signs proudly displayed across many industries, including hospitality (hotels and motels), parking lots, bars, restaurants, and retail stores. However, they can be beneficial to any type of business – both large and small. Mounted up high, vertical signs can be spotted from long distances and are not easily obstructed. There is a comprehensive collection of illuminated vertical sign options as well, which will help you get your message to stand out even more after dark.
At James River Signs we specialize in vertical signs to increase visibility with long-range illumination using LED lighting. Signs can be designed in your desired business style and according to your business preferences. Efficient, vertical signage help make your visitors’ remember the experience, and have it stand-out versus other business without this type of illustration. They can be perfect for all types of venues, businesses, or industries. The signs can be hung inside or outside – and it’s up to each business to decide the location which will provide maximum exposure and benefit.
What should be on your sign? Signs are custom-made for brand, details, and business. Your only limits are your own imagination! We can envision signs that match your company goals, values, and brand – and of course stay with your budget. Using your logo and/or store “advertising niche” is a great way to connect customers with your brand. Sometimes a familiar face or phrase will kick-start the foot traffic, as your customer base feels the warm comfort of your business surrounding.
Since potential shoppers may just be walking nearby and not intensely shopping, a perfectly placed sign could just seal the deal and get them inside. Not every sign will create a lasting impression, but you can increase your odds of a customer remembering you – with a vertical sign that has just the right eye appeal. They will connect the signs with your store, and remember them when they are looking for these particular goods or services.
Outdoor signs can also offer a level of distinction that more typical signs just plopped in windows or doors just can’t match. An outdoor sign is always on, day or night, weekday or weekend – just pumping out your business name: 24x7x365. Even when you are sleeping and the business is closed, the sign is beaming and glowing and saying, “we are here for you whenever you may need us, please check us out.”
Are you interested in learning more about the signs and services for your business and vertical signs specifically? At James River Signs, we are here and always ready to work together. Feel free to contact one of our experts directly at your convenience. Please give us a call today, and we will get you started.

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