Today, elevators are found in all types of facilities; including office buildings, hospitals, hotels, shopping malls, apartment complexes, and more. As both a necessity and a convenience, elevators also present an excellent opportunity to impart important messaging while also increasing brand awareness. Elevator graphics present the chance to effectively market organizations and businesses while simultaneously improving the experience for those visitors riding on the elevator.
What Are Elevator Graphics?
Elevator graphics are prints that are designed to adhere to the inside or the outside of elevator walls or doors. In some instances, these graphics are also applied to the ceiling or floor of an elevator. When also applied to the floor and ceiling, elevator graphics can create a completely immersive experience. Elevator graphics applied to the doors of elevators are also known as door skins.
Benefits of Elevator Graphics
Elevator graphics boast a number of important benefits. One of those benefits is exclusivity. When an elevator is wrapped with a graphic, there are no concerns that the marketing message will compete with other advertisements. In fact, elevator wraps offer the ability to completely monopolize this important advertising medium.
When someone is riding an elevator, they are essentially a captive audience for the duration of their ride. Since there is often not much else to capture the attention of an elevator rider, elevator graphics ensure that a message is noticed. Elevator graphics also offer the opportunity to micro target audiences based on geography. For instance, it’s possible to target audiences according to a specific building in which the elevator is located or simply by region. Due to the highly customizable nature of elevator graphics, it’s possible to design a highly creative marketing message that is certain to capture attention.
Applying Elevator Graphics
When applying elevator graphics, it should be noted that in most cases, it is best to rely on the professional installation of elevator graphics. The graphic should be applied in a perfectly straight manner. Additionally, it’s important to ensure there are no air bubbles trapped below the surface of the graphic. Graphics are usually applied in a top to bottom manner as the graphic carefully adheres to the elevator surface. Depending on the size of the graphic and the design of the elevator, it is sometimes necessary to cut the graphic to ensure a proper fit. For this reason, it is important to take precise measurements prior to creating the graphic. This will make certain that the graphic fits the elevator precisely upon application. Regardless of the size and style of the elevator, it’s possible to achieve a perfect fit with custom elevator graphics.
