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Newport News, VA – Avoid These Four Common Mistakes When Choosing a Sign

BY: Ann & Dave Gupta, James River Signs
Common Mistakes to Avoid when Choosing a Sign
A well-designed sign is the first step in establishing a company’s image. Any business should make an effort to design a sign that is both effective and attractive, since signs are an effective way to market any business. However, when it comes to choosing a sign, there are a few common blunders to avoid.

1. Using a Font That is Hard To Read
Classic font isn’t always the best option since it can make the sign difficult to read. Instead, businesses should use the appropriate font size, space, and height, to improve the readability of their signs. Companies can also add color to their font, but it must correspond to their identity. To find the best font, companies must first figure out who their target audience is and how they want to communicate their brand.

2. Excessive Information
No customer has enough time to read all the information on a business sign. Therefore, businesses should include direct details relevant to them to help capture clients’ attention. This way, even if the client is in a hurry, the signs will be easy to read. Businesses should consider having the main sign and more minor signs to help them share more information. Signage should reflect the company’s culture without overloading the customer with information.

3. Using Poor Designs
Signs aid in the promotion of a business. As a result, companies must hire professionals to assist them in designing their signs. Getting an expert to create a good sign design can be costly, but it is worth investing. Poor design is a common blunder made by many businesses, and it can harm their image. However, when a company hires a professional, they get designs that reflect the right ideas about their vision.

4. Poor Maintenance
Most businesses never have enough time to check or clean their signage after installation. Poor sign maintenance can harm a company’s image. As a result, businesses must clean and repair their signage if it has any damages. A dirty and damaged sign will not attract customers, even if it is in the best location and has the best designs. If the signage gets damaged or fades, the company should contact an expert. They should also make sure that signs with neon or lit signs are in good working order.

One way to market a business is through signage. However, some companies make mistakes that detract from the advantages of using signs in their business. The errors listed above are ones to avoid as a business to maximize the effectiveness of your

“Best Sign Company in Newport News, VA”

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County: Newport News, Chesapeake, Williamsburg, Norfolk, Hampton, VA

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“Best Sign Company in Newport News, VA”

Top Rated Local Custom Sign Shop / Store / Business

County: Newport News, Chesapeake, Williamsburg, Norfolk, Hampton, VA

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Ann & Dave Gupta

James River Signs

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724 City Center Boulevard,
Newport News, VA 23606, USA

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724 City Center Boulevard,
Newport News, VA 23606, USA

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ABOUT THE AUTHOR

BIO: I have been a stay-at- home mom for the past 19 years. Before that I was a teacher. Besides wrangling my kids and running a household, I’ve also taken on tutoring jobs, taught children’s workshops, and supplied desserts for special events.

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Newport News, VA – Avoid These Four Common Mistakes When Choosing a Sign