Many different kinds of businesses will benefit from projecting signs. Projecting signs are typically double-sided and will project out to allow customers to see the sign from either direction. Projecting signs are ideal for businesses in the following industries: real estate, restaurants, law firms, retail, and law firms. Essentially, any business that depends on high visibility and customers frequenting their brick-and-mortar location will benefit from projecting signs.

Many of the most famous theaters in the entire world use projecting signs because they attract more foot traffic and eventually become associated with the allure of the establishment itself. Projecting signs add a touch of class and can be designed to match or complement the architectural features of the particular building that they’re attached to. Projecting signs are typically vertically oriented so having a logo or brand that can be displayed vertically is beneficial for this kind of real-world signage.

The brackets on a projecting sign can be distinctive and tailor-made to suit the ethos and image of particular businesses. For instance, an upscale restaurant may benefit from brackets that are more prominent and perhaps evoke a nostalgic effect. Other businesses may benefit from sleeker brackets that foreground the message. The faces on projecting signs can be carved or printed as well. For an upscale look, business owners might want to consider ordering a projecting sign with more prominent brackets and carved faces. Professional installation is key to achieving the right effect and enticing more customers to step inside and have a look around.

Projecting signs can be either rigidly affixed to their brackets or hung from their brackets in a less obtrusive fashion. Like other kinds of real-world signage, a projecting sign can significantly increase pedestrian and vehicular interest in a business or help a startup business achieve new customers. Because projecting signs are double-sided, a business will theoretically get twice the exposure. A good practice is to have a strong contrast between the background and text; in addition, centering the business logo is a good practice to achieve high visibility and more attention from customers.

These kinds of signs are traditionally used in outdoor settings as a way to attract more attention from customers and distinguish a business from others in the area. Some projecting signs are so distinctive and attractive that customers associate the business with the sign, which is wonderful from the perspective of brand awareness. Please feel free to contact James River Signs for more information on projecting signs or to have a projecting sign created and professionally designed for greater visibility.