When people walk along a sidewalk and discover a business or a store, they may not know what types of items are on sale in the building. A sidewalk sign can attract more attention to a store if it’s customized in a way that suits a business. For example, if you run a restaurant, you could drive more traffic through the door by using a sign with a font that reflects the food.
Another benefit is that a sidewalk sign can drive messages very effectively. When potential customers drive or walk around a neighborhood, they always value their time. The best way to get their attention is by keeping your advertising message short, and you can achieve this with a sidewalk sign.
Many Design Options
In order to generate consistent foot traffic, a business needs a great marketing message. The easiest way to find the best message is by testing different ads. Sidewalk signs are available with changeable hardware, so you can easily test multiple ads in order to discover the most effective message. If you use a dual-sided sidewalk sign, you can put a unique message on each side.
A sidewalk sign is tough because it can withstand the elements. Waterproof signs can hold up well in rainy climates, and signs that are fade-resistant will continue to display a crisp marketing message underneath intense sunlight.
There are also sidewalk signs that will stay in great condition for years. These particular signs are usually made out of a high-grade plastic. Most high-grade signs have a heavy-duty base.
Low-Cost Strategic Advertising
From a financial standpoint, a sidewalk sign is a practical investment because you can use it many times to market your business to new potential customers throughout the year. To be strategic, you must learn how to create contrast on a sign. Contrast makes a message pop; you can add pop by designing a sign that has a colorful font and a contrasting background. To wow potential customers with contrast, ensure that your sign has colors that aren’t similar. If some of the colors are from the same color scale, a sign won’t have enough contrast to be visible.