About Conference Signage
Both convention center owners and conference sponsors currently achieve branding benefits by selecting high quality signage. Locations which serve as venues for meetings often include extensive built-in way finding signs, of course. Yet conference sponsors sometimes discover important name recognition advantages in adding their own useful, informative portable signs and banners.
Businessman Omar Rahman notes the importance of supplying “relevant” signage. This principle certainly applies in conference settings. In busy conference centers, signs help ensure more efficient daily operations. Some of the most useful inform participants about the availability of important services and amenities:
- Meeting Rooms;
- Food And Beverage Options;
- Admission Lines;
- Registry (or Check-in) Stations;
- Daily Meeting Room Schedules.
Permanent Signs Enhance Conference Centers
Conference center property managers typically select permanent interior wall signage to enhance facilities serving the public on a recurring basis. Investing in attractive way-finding and ADA compliant signs helps make a meeting venue more attractive to prospective customers. Many modern conference centers also include built-in digital signage capabilities.
The addition of permanent exterior billboard or pillar and post signage outside also frequently serves a valuable advertising function. Site owners need to ensure visitors from remote locations readily identify the conference center address and main entrance. A conference center sometimes gains repeat business simply by meeting this basic requirement.
Conference Sponsors Frequently Use Signage
Yet today, conference sponsors also often choose to augment existing conference center signs with their own logo-bearing portable signs and banners. Using signage displaying a conference name and logo helps increase brand recognition. This practice may encourage wider participation in the future. It helps raise public awareness about recurring conferences, for instance.
Conference sponsors enjoy a wide array of portable sign and banner options. For example, a sponsor may choose to repeat the same eye-catching brand logo on the cover of official conference registrant packets and on portable meeting room signs. This strategy may allow participants to locate conference rooms in a large facility more easily. The use of portable signage also offers benefits if meeting sites within a large venue change on short notice. In some cases, sponsors may choose to add rooms or relocate existing seminars due to higher than anticipated attendance.
James River Signs assists conference center owners and conference sponsors seeking effective custom-designed signs. We serve customers in Newport News, Hampton, Norfolk, and Yorktown in Virginia. Contact us at 757-598-4036 to request further information.