Businesses that specialize in the sale of products, no matter the industry benefit from attending tradeshows. These are held across the country each year and provide attendees a chance to see what new products are being launched. At the same time, as vendors, it is also an opportunity to make sales, as well. Having the appropriate types of signage is instrumental in this process and could make it more successful and profitable. At James River Signs, we assist our clients who need Popup Displays for Tradeshows. These are included in the various professional signs that we design and manufacture. We understand that these displays are meant to serve dual purposes for our clients. In some cases, these will be marketing materials to raise awareness about a company or a business. These are also useful tools to showcase the exact types of products a company offers to the public. Why Tradeshows are Important? According to Spingo, in 2018 approximately 99% of businesses exhibited at tradeshows experienced a unique benefit. This number took into consideration all of the other marketing channels that held potentially profitable increases. It is important to note that tradeshows are attended by a wide array of business representatives. In some cases, these are executives, salespeople, marketing teams, and vendors. The goal is to promote brands and to sell products, which is why professional signs matter. Getting New Leads The Popup Displays for Tradeshows that we produce at James River Signs offer a noticeable quality that benefits our clients. One of the goals of many business and company owners is to be able to get new leads. Traditional and online lead generation is in their own category, outside of the opportunities that tradeshows present. In fact, 72% of those who participate say they get new leads and new prospects. Connecting with Clients Another good reason to attend these tradeshows is the chance to connect with existing clients. The Small Business Expo is one of the largest nationwide tradeshow events that are attended each year. There are 400+K registered businesses for this year’s activities. Taking effective displays along allows for getting more business from current clients, and attracting those that are new to the company’s brand. Contact us at James River Signs when you need signage for the next tradeshow event. Our displays provide businesses with visually appealing signs that are expertly designed. We help business and company owners to establish brands in a competitive environment. It may be necessary to design and order a selection of our signs to make the best impression at these events.