The logo of a company is the first impression that customers get when they are shopping either in a brick-and-mortar store or online. Company leaders who need advice for the graphic design of their signs and logos should seriously consider the seven following tips.
1) The Right Color
Choosing the right colors for an organization is vital when designing a logo or sign. The right color combination will be more pleasing to customers and more likely to attract their attention.
2) Develop an Original Logo
The more original and creative a logo is, the more a company will stand out among its competitors. The logo should represent the company culture and general mission, which means originality is key.
3) Ensure File Size is Significant
The size of the logo file matters greatly. The size of the image file will make a difference when it comes to the clarity of your sign or logo. Even with a high resolution image, if the size is too small, the resolution will decline when the sign is scaled.
4) Keep it Simple
A good logo or sign will also need some general simplicity. An eye-catching logo is key, but overthinking every aspect will not lead to a superior image. If the logo looks too busy, it will turn people away. Keeping a logo simple will make it memorable for customers and clients.
5) Make it Meaningful
Company leaders should ensure the logo or sign is meaningful and encompasses a superior concept. The meaning of the logo should be based on the company brand and mission. The logo symbolizes the company, which is why a meaningful concept is key.
6) Keep the Image Resolution as High as Possible
Resolution is defined as the details of an image. The resolution of a logo image needs to be at least 300 dpi at a minimum for printed art while a logo or image viewed online needs to be at 72 dpi or higher. Essentially, the higher the resolution is of a logo or sign, the better is its visibility and details.
7) Create a Multipurpose Logo
The logo will need to have enough flexibility to be applied in different situations. For example, a logo should be eye-catching in both color and in black-and-white. Signs and logos also need to be effective on a large and a small scale. The logo needs to look good in small print as well as on storefront signs and billboards.
These seven tips should provide business leaders with the perfect plan for graphic design of their logos and signs.