About Sidewalk Signs
Attractive sidewalk signs range from simple wooden or metal framed re-usable chalk board-style signage to modern plastic signs displaying pre-printed messages. Ideally, this type of advertising captures the attention of pedestrians in busy locations. Although some sidewalk signs contain only a single display, most offer both front and back message capabilities. A double display enables the advertiser to attract passers-by heading in either direction along a sidewalk.
Sidewalk Signs Offer Flexibility
For generations, sidewalk signs enjoyed popularity in cities with busy public sidewalks. Shopkeepers sometimes placed them outside businesses, such as barber shops or restaurants, to advertise daily specials. More recently, businesses such as real estate firms have discovered the value of using sidewalk signs to promote open houses. This form of signage also offers utility for anyone conducting a special event in or near a busy mall or plaza. Farmer’s markets, antique fairs, public concerts, and auctions all sometimes benefit from utilizing fashionable sidewalk signs. Virtually any business obtains enhanced recognition by employing sidewalk signs.
Some Important Aspects of Sidewalk Signs
Investing in a reusable sidewalk sign potentially offers years of value. However, correct sign construction and placement remain two very important considerations. A sidewalk sign requires a sufficiently sturdy construction to prevent it from toppling over or blowing away on a windy day. At the same time, this type of sign should permit portability, so an owner can move it between locations easily. The theft of sidewalk signage (like the theft of street signs) poses a concern in some places. Sign owners may discover advantages in temporarily securing a sidewalk sign to a post or a building. Owners sometimes also attach colorful pennants or balloons to the sign frame to enhance the sign’s visibility.
Legal Considerations
Before placing a sidewalk sign in a public place, an owner should consult applicable local ordinances and advertising regulations. While most municipalities allow this form of signage, some restrict sidewalk signs to specific locations. An owner may need to exercise care in placement, to ensure the sign does not obstruct a sidewalk or fall onto a busy roadway, for instance. Obtaining sturdy, well-constructed premium sidewalk signage offers advantages in this respect.
James River Signs serves customers in Newport News, Norfolk, Williamsburg, Hampton, Chesapeake and other surrounding communities. Call 757-598-4036 to discuss a full spectrum of fashionable sidewalk signage for businesses and community events.
