Around the world, eye-catching commercial real estate signs help marketers attract interested customers. This category of signage spans a wide, diverse spectrum. It ranges from large temporary banners hung across the exteriors of downtown office towers to permanent window signs and semi-permanent exterior post and panel signs.
Today, the form of commercial real estate signs selected by a business often depends upon the nature of the realty. For example, the best signage to promote the lease of a suburban office condo usually differs significantly from the sign used to advertise the sale of a vacant lot or a potential commercial pad site. Advertisers typically discover benefits in matching signage selections to specific locations.
The Importance of Visibility
When commercial real estate signage promotes a specific parcel of realty, it makes sense to create a message capable of attracting a wide potential audience. Passers by generally won’t have a lot of time available to absorb extensive details. However, by alerting them to the availability of a site and to the general nature of the transaction (a lease or a sale) the sign performs a valuable function. Ideally, it also supplies contact information to allow an interested observer to contact the marketer.
In this respect, visibility matters enormously. Real estate firms strive to place commercial real estate signs in prominent locations. Many marketers anticipate limited marketing time ranges. Yet in some cases, this form of signage must perform on a semi-permanent basis. Announcing the availability of rental space in a large office complex may help ensure a full waiting list, for instance. Even if no vacancies occur at a given point in time, a property management firm may discover advantages in accepting applications for the next available unit. It may prove necessary to invest in multiple commercial signs in order to optimize visibility.
Assisting Branding Efforts
Many realty companies promote their brands effectively by including their firm logo and name on every commercial real estate sign. This strategy benefits the marketer as well as the individual site. It may yield additional business for the realty firm in the future.
Real estate firms seeking high quality commercial signage gain advantages by relying upon the expertise of experienced sign manufacturers and installers. In Newport News, Hampton, Chesapeake, Williamsburg and other Virginia communities along the scenic James River, our company offers excellent commercial real estate signage assistance. Visit the James River Signs website or contact 757-598-4036 for further information.