When opening a business, it is very important that customers know where it is located. Without an easily visible address sign, it may be difficult for customers to find your exact location, even if they know the name of your company. Virtually every company has an address sign located in front or on their building. However just because the address sign exists, does not mean that it is effective.
Visibility is key with address signs. Most customers travel to locations via car, so address signs should be visible from roadsides. To ensure that an address sign is visible, the font should be bold and legible, the letters and numbers should be an adequate size, and the sign should be visible in different lighting settings.
There are several options for how to display a business address on or near its location. One possibility is to have a projecting sign or hanging sign. This is a good option for more discrete locations or locations where the business front does not have a clear space for displaying the address. A hanging or projecting sign will ensure that every customer can easily locate their destination. Another option for address signs is for the address to be displayed with dimensional letters attached to the building front. This means that the letters will be individually mounted to the surface. This option is perfect for businesses that want a professional and customizable look. These signs can be customized with a variety of fonts, colors, and materials so they can match the theme of a business. A classic font with bold, black lettering is perfect for historical downtown areas while a sleek, silver finish will convey a modern-business vibe. If visibility is potentially a problem for a business, neon address signs are highly recommended. These signs light up, so they are easily visible no matter the lighting situation. These signs are recommended for business that are open during later hours when there will be less natural lighting available for easy viewing. These signs can be turned on and off easily which can also help indicate if a business is open or not.
Address signs are integral to every business and customizing these signs can help a business optimize their investment. Every business should consider a customized address sign based on their location, company message, visibility, and operating hours. Investing wisely in an address sign will help bring in more customers to a business.