A vertical sign is usually affixed to the outside of a business so that it may be seen in all directions. These signs are especially useful in downtown areas, where there may be limited space between the different businesses. A horizontal sign will read text from left to right. This can use up large amounts of space across the front of a building. With a vertical sign, text is displayed from top to bottom. The is a great space saving feature for a business that can still be clearly seen and read. Vertical signage can also be helpful inside of a business, where wall space may be narrow.

Vertical signs are useful to any type of business or industry including retailers, hotels, bars and restaurants. These signs can be customized with the name, graphics, and color scheme of the business. They can portray a message to potential consumers about what that business has to offer. Vertical signs can be illuminated to meet a business's needs, providing even greater clarity in reading. A well designed vertical sign can help a business really stand out from the rest. There are so many types of signs from enter/exit signs, bathroom signs, and outdoor signs that a business can use in a vertical fashion to provide easy viewing and unique displays.Materials, size, shapes and Colors for Signs A wide variety of materials can be used to customize vertical signs including wood, fabric, vinyl, metal, or aluminum. Choices will depend upon what the sign is being used for. A company’s lettering is important as the style that is utilized will convey a message about the business's brand. Shapes are also considered when choosing materials and colors. A company's image is very important to their business and good quality signs can portray a very professional, upscale image or casual and inviting image based upon what is desired. It is important to choose a sign company that knows the type of sign being constructed and the material that will work best for the sign. A company that will work with the designs of a business and color selections should be considered when opting for a vertical sign.