A wide variety of materials can be used to customize vertical signs including wood, fabric, vinyl, metal, or aluminum. Choices will depend upon what the sign is being used for. A company’s lettering is important as the style that is utilized will convey a message about the business’s brand. Shapes are also considered when choosing materials and colors. A company’s image is very important to their business and good quality signs can portray a very professional, upscale image or casual and inviting image based upon what is desired. It is important to choose a sign company that knows the type of sign being constructed and the material that will work best for the sign. A company that will work with the designs of a business and color selections should be considered when opting for a vertical sign.