Exterior Projecting Signs
Projecting signage ideally include striking visual qualities. This type of sign needs to command attention. It allows an enterprise to capture the interest of people passing a storefront. A sufficiently appealing exterior projecting sign may prompt some prospective customers to stop and take a closer look at a retail site. Projecting signs often include carvings, engravings, or colorful acrylic imagery.
Perhaps not surprisingly, numerous small businesses count on eye-catching signage to help attract business. From bakeries to barber shops to professional practices, service companies also appreciate the utility of this form of advertising. The most effective projecting signs include images and lettering on both sides, enabling the sign to gain notice from people passing along an adjoining sidewalk in either direction. This type of exterior signage does require the use of durable, water-resistant materials; some firms replace outdoor projecting signs every few years due to weathering.
Interior Projecting Signs
Numerous uses also exist for interior projecting signs, especially in a retail context. Grocery stores and specialty boutiques sometimes spur impulse purchasing by adding colorful decorative projecting signage in specific locations. This type of advertising helps alert customers to the presence of items they might like to consider buying.
Some enterprises also employ indoor projecting signs to supply patrons with information about specific facilities. For example, a cinema might choose to add projecting signs to direct attention to screening rooms or vending services. Art museums sometimes employ this type of signage to designate individual galleries. Projecting signs also clearly identify public restrooms, employee break rooms, lobbies, and other locations withing a building.
Customizing Projecting Signage
Some enterprises obtain benefits by customizing projecting signs (especially interior projecting signs) to carry forward unifying design themes and company logos. For instance, if a business requires 15 or 20 projecting signs to identify indoor locations, managers frequently prefer to utilize distinctive signature signage elements. This consistency helps enhance branding and name recognition.
James River Signs possesses extensive experience crafting high quality projecting signs. We serve customers in communities proximate to Virginia’s scenic James River (including Newport News, Hampton, Chesapeake, Williamsburg, and Norfolk). Contact us at 757-598-4036 to receive personal assistance!