Why do so many types of companies depend extensively upon this form of signage? Attracting new business constitutes one important reason. Numerous firms appreciate the capability to advertise the availability of goods and services flexibly in temporary venues. For example, auctioneers often conduct sales at variable locations. By investing in high grade, durable portable signs, they enjoy the capability to promote an auction virtually anywhere.
Similarly, numerous retailers with well established brick-and-mortar storefronts employ portable signage as ancillary advertising to inform customers about sidewalk sales and other special promotions. Practically any business may benefit by acquiring one (or more) sturdy portable signs. Even institutions sometimes prefer this type of signage as a way to direct people to special events or conference sites. Customers who make the decision to utilize portable signs often obtain a significant return on investment.
The Qualities of Great Portable Signage
What properties help create memorable portable signs? Although the specific requirements vary from one enterprise to another, most customers prefer these basic qualities:
- Sufficiently light weight to permit mobility;
- Sturdy, durable materials that withstand rain and snow;
- Eye-catching designs and lettering;
- Capable of recurring uses.
The purpose of a portable sign informs its design. For example, a construction company seeking to notify drivers about ongoing roadwork might require a far less elaborate sign than a store promoting a seasonal sale in several departments or a restaurant advertising its daily menu special. Frequently, companies prefer the capability to change the information provided on portable signs.
Consider Customization Issues
Many customers benefit by working with an experienced portable sign design and manufacturing company. Managers enjoy the option of tailoring this signage to suit their firm’s unique marketing or promotional goals. This process often enhances branding. Using specific logos, colors, or themes helps reinforce product recognition.
Customers seeking high quality portable signs obtain personalized service from James River Signs. We help businesses and institutions throughout Newport News, Hampton, Williamsburg, Norfolk and other cities near Virginia’s lovely James River. Contact us today to obtain skilled sign design and manufacturing assistance. Simply call 757-598-4036 to schedule a convenient consultation.