Many company managers use temporary signs for events and for special sales campaigns such as for discounting prices during a weekend or for advertising a house for sale. The signs may be displayed inside the window of a store or may be displayed on the front lawn of a house. Paper, plastic, or vinyl are suitable materials for signs that will not be permanently displayed for a business and that can be easily installed and then removed after a temporary event. Target Audience The purpose of a sign is conveying crucial information and it is imperative to design a sign that will be suitable for a specific target audience such as for the shoppers inside a mall or for the visitors who are attending a concert at an amphitheater in a public park. The sign should be easily visible for the target audience and should be designed to avoid problems from condensation and from weather conditions such as high winds and rain. Crucial Factors Each sign could be affected by several different factors. A sign that is in the window of a store or a mortgage company could be blocked by a shadow during the daylight hours. The distance of a sign from the potential shoppers and customers would affect the dimensions of the sign such as using a larger sign to attract customers from a large parking lot. Outdoor signs that are being used in a public park could also be exposed to problems from raccoons or birds that could rip or trample a sign that is being displayed very close to the ground level. The color scheme is also crucial for enhancing the visibility factor for a sign. Costs of a Sign Business managers should have a preliminary budget for making a decision about a temporary sign. The costs for a marketing campaign can be justified with a careful analysis of the various factors for a project such as for a seasonal sales campaign or for an annual fair. The costs for vinyl signs could be justified because vinyl signs are more durable in humid weather conditions than traditional paper signs. Consultation with Sign Professionals The design of a sign, such as the shape, is important for attracting a target audience. A paper sign could have a rectangular shape but would not be as suitable as a vinyl sign for an outside banner. A political campaign or sporting event could require banners on small metal or wooden stakes that are used on grassy areas near an outside parking lot. Sign professionals can offer recommendations and suggestions for avoiding potential problems and for getting the best sign for your specific business needs.