There are various types of custom portable signs such as printed signs, chalk signs, banners, signs that can be hung, and more. Business owners must give serious consideration to what marketing tools and cost-effective advertising will provide the most success for their enterprise and which will gain the consistent attention of prospective customers.

The best and most economical signs are those that can be easily changed and can be re-used over and over again. They are the ideal answer for seasonal promotions, giving information about new products or coming sales or events, giving directions to the business or home location, and much more.

What kind of businesses can make the most use of portable signs? Commercial and residential real estate signs on the property and advising of “Open Houses” are the first that come to mind. Real estate listings are definitely enhanced with high-quality and appealing professional signs that attract potential purchasers and give basic information to invite personal visits to the agent to gain details. There are signs out in front of restaurants to announce daily special and  sales alerts. Portable signs help people find specific stores or businesses in shopping malls and business parks.

A Microsoft Corporation study in 2015 suggested that most people have an attention span of only about eight seconds, so it is crucial for the sign to stand out and catch attention as quickly as possible. The right sign must be placed in a location with maximum visibility, be easy to read, and leave a memorable impression.

Choose a company with a well-rounded and experienced team that will work through an in-depth assessment and a gathering of information about the concept and the targeted audience. They must be familiar with and be able to professionally design the sign to meet the particular goals, do fabrication with first-rate materials, integrate the desired and recognized brand and logo for a visual impact, and install the sign at a prominent location. Contact James River Signs today.