Tenant panels are the smaller signs within the larger monument signs outside of shopping plazas, office parks, and the like. These areas often have many businesses housed within, so individual businesses can get lost. That’s why tenant panels are so important.
Size and location can differ drastically, but tenant panels are usually housed in monument signs. Space here comes at a premium, with only a small amount of it available to identify oneself, hint at products and entice customers. Getting a tenant panel right can mean the difference between standing out and being lost in the crowd. The larger signage over the business itself often cannot be easily seen from the road, meaning that the cramped conditions on the monument sign are the best chance for attracting new customers, not to mention the always-important job of directing existing customers to the front door.
The color and design of tenant panels are meant to reflect the branding of the business it identifies, but the process involves more than simply shrinking a logo. Can the logo fit the proportions of the panel? Does the panel follow any codes associated with the larger park or plaza? Will the sign be high up or at eye level for drivers? All of these questions will need to be considered. It is important to remember that standing out will mean looking at the other panels in the monument sign as well as the design of the monument sign itself.
Sometimes, monument signs need to be created with tenant panels already installed. Directories in offices or healthcare facilities will most often have such needs. The tenant panels themselves will all have a uniform design with business names and locations. However, the importance of the tenant panels for navigation is clear here as well. New tenants sometimes mean new monument signs in these cases, and it is worth inquiring to see if designs can be updated or special requirements, such as for long business names, can be accommodated.
Hopefully, it is clear that there is more to tenant signs than one might otherwise think. Making the most of the available space is a must. With the right sign, a business can demonstrate uniqueness even in crowded areas.
